In summer 2011, news spread like wildfire among the Swatch collectors'
circle, that the famous "Blum Collection" would be auctioned in Hong
Kong in November 2011. After Swatch The Club announced a trip to
Hong Kong to witness the sale, it was clear to us that we wanted to be
present and part of the event. The main lot (of the collection Blum)
however, didn't quite attract us. Instead, one of the accompanying lots had
aroused our attention: Lot 7 - My Swatch: a once-in-a-lifetime opportunity
to create a real Swatch watch in a limited edition of (only!) 100 pieces.
The day we had all been waiting for had finally arrived: November, 24th
2011. That morning, we were invited to an exclusive preview of 291 out
of a total of 4363 Swatch watches at the "Four Seasons" Hotel in Hong